Artec Eva 3D scanner was used to create and to successfully bring to life Elizabeth, one of the main characters in Bioshock Infinite, for its internationally run television commercial.
Bioshock Infinite, a game for multiple platforms which was released on 26th of March, 2013 was created by Irrational Games, a video game developing company based in the US. The creative director on the project is video game icon Ken Levine.
In many respects the game is exceptional. Its unique aesthetics, well tuned game play and well realized characters have brought Bioshock Infinite to be one of the highest rated video games of all time. BioShock Infinite takes you to an unusual time and setting, particular for this sequel. All the action happens in 1912, the time of American Exceptionalism when a utopian city of Columbia is built to represent the era’s main ideals. The game is a first-person shooter with Booker DeWitt as a main hero. He is hired by some mysterious people to get into the airborne city and rescue a young woman named Elizabeth, who has been locked in a tower within the city.
Despite the fact that the Bioshock Infinite is a first-person game, where Booker mainly performs all the action, Elizabeth, whose face you might see on giant billboards everywhere, is the female lead and the plot defining character. She is an immensely intelligent, highly emotional charming young lady that you can’t help but fal in love with. And it’s not only about her physical attractiveness (within certain limits of a video game heroine) but also about her highly elaborated character.
Creating Elizabeth was a multi-stage process, where Artec 3D scanner Eva was used to create the 3D model of Elizabeth for its high production value television commercial and marketing campaign. Anna Moleva, a Russian cosplayer who endowed Elizabeth with her appearance in this commercial, was asked to express different emotions with her face. Each expression was precisely scanned and post-processed. The whole process of scanning and processing took 1 hour and then the 3D data was engaged in creating an official commercial of the game.
Elizabeth’s emotional sensitivity, genuine gestures and phrases make you feel that she is a real human being that you have a connection with. Artec scanners were engaged in this wonderful process of ‘3D magic’.
Artec 3D scanners were used to create realistic 3D models of Brazilian National Football team players for an upcoming multimedia project produced by Globo Internacional, a mass media group of Latin America. The details of the project will be unveiled soon but we couldn’t wait to share some insight information.
Artec scanners have helped to create surprisingly realistic models of the main characters of the new game for PS3 "Beyond: two souls", which should appear for sale in 2013.
Main Road|Post, a visual effects production studio, was set up in 2006. The studio worked on visual effects for well-known movies and series like Wanted, The Inhabited Island, The Admiral, The High Security Vacation and others. One of the studio’s latest projects is a movie called ‘August Eighth’, a film by Dzhanik Fayziyev. Main Road|Post used an Artec 3D scanner for special effects in this movie.