From Concept to Product: 3D scanning in product design ft. Saucony
Live webinar | April 23, 2026 | 5:00 PM CEST/ 11:00 AM EDT
About the webinar
Creating and iterating on new product designs can be incredibly time-consuming. Physical prototyping is expensive and wasteful — and there’s a constant pressure to move faster without sacrificing accuracy.
3D scanning is changing how product teams work, shortening development cycles, reducing physical sampling, and keeping design and engineering in sync from day one.
Join our free webinar to see what that looks like in practice.
You’ll hear directly from Saucony, a global performance running and lifestyle brand, on how they use Artec Spider II 3D scanning across the product lifecycle, from reverse engineering and building upon existing designs to developing innovative marketing materials.
What we’ll cover
- How 3D scanning fits into design and R&D workflows — from concept capture to reverse engineering
- A real-world application from Saucony across three use cases:
✔ digitizing archival designs from the 1970s for modern reissue
✔ enabling creative collaborations through physical-to-digital capture
✔ optimizing performance product geometry through R&D scanning - Live Q&A with our speakers
Note: this is not a product demo. It’s an open conversation about how 3D scanning fits into real product development workflows — with professionals who use it daily.
Who should attend
Product engineers, industrial designers, R&D leads, and development managers working on physical consumer products. Those working in footwear, sporting goods, protective equipment, wearables, eyewear, and adjacent categories will find this especially useful.
Agenda
- Welcome & Artec 3D introduction (15 min)
- Saucony: 3D scanning in product development (25 min)
- Q&A (open)
Event will be held in English, with AI translation available.
Speakers
Luca Ciccone
Director of Product Engineering, Saucony
With product creation leadership roles at New Balance, Puma, and Wolverine World Wide, Luca brings deep cross-industry expertise to footwear development, design, and end-to-end applied innovation. He holds multiple patents in footwear construction, manufacturing, and specializes in advanced materials to elevate AFTs. He has been able to leverage his deep industry knowledge to successfully integrate rapidly accelerating technologies such as digital twins, additive manufacturing, automation, computational design, and artificial intelligence.
Isaac Neaves
Lifestyle Footwear Designer, Saucony
With over seven years of experience across Saucony, Wolverine Worldwide, and Timberland, Isaac brings a strong blend of product design, engineering, and innovation to footwear creation. As a former engineer turned lifestyle designer, Isaac has played a key role in integrating emerging technologies, including 3D printing, 3D scanning, and digital workflows, to accelerate development, enhance material experimentation, and modernize retro and inline footwear platforms.
Paul Hanaphy
Head of Content, Artec 3D
Paul routinely creates content covering how product teams across industries integrate 3D scanning into their design and manufacturing workflow.
Free to attend. Register today.
We look forward to seeing you soon! For more information, please contact marketing@artec3d.com.
About Saucony
Saucony, the ‘Original Running Brand’ and a division of Wolverine World Wide, Inc., is a leading global performance running brand that fuses innovation, style, and culture. Widely recognized for award-winning technologies, including PWRRUN™ PB, PWRRUN+™, and SPEEDROLL™, Saucony creates innovative technical and lifestyle footwear and apparel across Road, Trail, and Originals. Founded in 1898, Saucony exists to inspire and enable people to live a better life through running culture, self-expression, and their impact on the world. For more information, visit www.saucony.com.
About Artec 3D
Artec 3D is a leading developer of professional 3D scanning hardware and software, trusted by engineers, designers, and researchers across industries worldwide. Artec scanners are used throughout the product development lifecycle, from initial concept capture and reverse engineering to quality control and digital archiving, delivering the speed, accuracy, and portability that modern design demands.
